As part of an integrated marketing campaign, many companies are choosing to adopt viral games as part of the marketing mix. Underground Digital Media has extensive experience in developing viral campaigns and can help steer the direction and success of any campaign. 'Viral' is a word used to describe how something spreads over the Internet. You may have seen a funny video or played an advergames you liked, then send it on to your friends. You therefore aided its progress in becoming viral. When your company, product or service 'goes viral', you know you're on to a winner because it (and your brand) will start spreading around the world without you having to do anything but than reap the rewards.

Viral games rely on a high pass along rate from person to person. The overall growth of a campaign such as this can snowball very quickly, sometimes within hours, giving the client almost immediate indication of its success.

With both of the above options, Underground Digital Media will ensure the message fits with the brand values and personality and doesn't undermine perceptions held by the audience. The game's theme will be agreed depending on specification objectives of the campaign and in respect of your business objectives.

Alien Invasion	UDM Biker	BLU Courier	BLU Driver
BLU Racer	Burn (Coca-cola)	Circ Man	EDS
ITIVITI	PCI Christmas	PCI Love	Roo goes skating
Santas little helper	Tube Map	Wedding Event